Expert knowledge | July 11, 2019

Are Apple devices and solutions really expensive?

Apple devices and solutions have a huge group of fans among individual users. Additionally, business has started to notice the potential of iOS and macOS devices and the possibility of using them in a wider range of situations. Still many entrepreneurs keep asking themselves: ‘how to approach the price of Apple devices’?

The price of highly valued Apple devices is the main barrier holding many back from buying them. What are the components of the price and which aspects should be taken into consideration while deciding on Mac or non-Mac devices? In today’s article I will try to answer any questions which arise and clear up any cost-related doubts.

PC vs. MAC

“Buy cheap, buy twice”, as the saying goes. Once we have decided to acquire an Apple device, we pay as much as five figures (PLN) for it. However, according to the newest research, MacBooks run with no issues for a minimum of four years. In contrast, other, cheaper laptops work without any issues for only two years. After that time efficiency problems start to occur and the battery life shortens to a dozen or so minutes.

Apple’s investments in quality – whereas the market trend is to put emphasis on replaceable and single-use components – might have been considered a risky move. However, according to market studies, Mac users tend to switch to new devices less often, since they are satisfied with their functioning. In addition, the producer provides support for software updates. As we can see, it is an investment that pays off in the long term.

Android or iPhone?

Users of mobile devices experience similar dilemmas. Apple phones cost a lot, but according to research, 60% of iPhones bought in the past are still in use and two out of three phones are still being actively used. Assuming that the average owner uses his or her device for about four years, the cost of such a phone equals approximately 1000 PLN, which is similar to the price of other good quality phones. Mobile devices which run on Android become obsolete much quicker. iPhone and iPad owners tend to run software updates more often, thereby supporting security policy.

Security

In everyday life we do not think twice about paying for car insurance or an insurance policy for our family. While riding a motorcycle or skiing, we put on a helmet to minimize the risk of potential accidents. We should have a similar approach to the newest technologies, whereby taking the appropriate measures may prevent unforeseeable consequences.

Apple provides regular updates, and these are essential to ensure a secure IT structure. Of course, there are viruses which might be harmful to iOS devices, but it is worth bearing in mind that Apple devices are delivered with an in-built antivirus system, which can be extended thanks to additional programs according to our needs.

Apple takes care of data security thanks to the FileVault function. Gatekeeper is yet another useful option, blocking software from untrusted sources. There is also XProtect which ensures protection against malware. By investing in Apple, we make an investment in security.

How to save?

The low costs of utilization of Apple devices, such as savings on antivirus software and the long life of the battery, result in savings on investing in new equipment.

Furthermore, companies willing to implement Mac devices can lease them by taking part in the Apple Financial Services program. How does it work? The value of equipment acquired is paid in monthly instalments. Once paid up, the client receives brand-new equipment. The more expensive the model we acquire, the more we save – up to 33% in the case of the iMac Pro.

Benefits for the employer and employee

Investment in Apple devices brings benefits both for an employer and employee, so by investing in Apple, we also invest in our employees. Employees who have access to the best equipment tend to be more engaged at work.

As far as using the equipment in the long term is concerned (e.g. a couple of years at least), it is worth paying more in order to gain an additional year or two of comfortable failure-free usage. When we look at it from this perspective – taking into consideration such aspects as security, quality, user experience and savings – it turns out that Apple devices are not really so costly. In the words of Tim Cook, CEO of Apple: “We focus on creating the world’s best products and enriching people’s lives.”

Anna Valkenburg

Anna Valkenburg

International Business Development Manager

International Customer Development Manager with a demonstrated history of working in the sales & human resources sector. Speaking fluently 3 foreign languages, with experience in cooperating with international clients.